Family & learning
Homework help, explanations, stories, and translations - in the language people are most comfortable using.
A personal AI research project
Practical AI,
Practical AI,
tested in real life.
Mastan is an AI assistant you reach the way you message anyone else, on WhatsApp. No app to install, no new account, no special words to learn. Just ask.
Used by real people, in several languages, every day.
Salam 👋 can you help me write a reply to this email?
Of course. Paste it here and tell me the tone you want.09:14
Also remind me to call the clinic at 5.
Done, reminder set for 5:00 PM today. ✅09:14
40+people use it regularly
115+people interacted since inception
6+languages, naturally
Why it exists
AI shouldn't only belong to people who know how to set it up.
When AI broke into the mainstream, I didn't want to just read announcements and compare demos. I wanted to put it inside ordinary life and watch what people actually asked for.
So I gave an assistant a name, connected it to the channels people already use, and invited the people around me to try it: family, friends, colleagues, small business owners. People who would never install a new tool or learn special AI vocabulary first.
The question is simple: what does AI become when it leaves the tech bubble and has to survive normal human behavior?
In real use
The use cases are ordinary. That's the point.
Mastan is less interesting as a chatbot and more interesting as a window into what people genuinely need help with.
Daily life
Understand a document, summarize a long message, set a reminder, or think a decision through before acting on it.
Small business
Turning everyday conversations into working tools - simple catalogs, menus, order pages, and the boring admin in between.
Multilingual by default
People switch languages mid-sentence. Mastan follows, without making language a separate feature to configure.
Reminders & follow-up
The boring follow-through that makes AI actually useful after the first reply - notes, nudges, and next steps.
Memory & boundaries
The hard part isn't answering once. It's remembering enough, forgetting when asked, and respecting privacy.
What I'm studying
The research is about behavior, not buzzwords.
Mastan is a small, live lab. It lets me observe what AI becomes when it has to work inside real life instead of a clean demo.
01 - Access
Reach
Can practical AI reach people who won't set up a new workflow just to get help?
02 - Trust
Reliance
What makes people rely on it - speed, memory, tone, or follow-through?
03 - Memory
Consent
What should be remembered, what should expire, and how is consent handled?
04 - Scale
Texture
How do you grow without losing the personal quality that made it useful?
An independent research project
Mastan is built and run independently as a personal study of how everyday people use AI - not a startup, not a product launch. It grows slowly, on purpose, learning from real conversations.
Reach out to me on LinkedInStart with a normal message.
Ask Mastan the way you'd ask a helpful person. WhatsApp is the main way in; Telegram is the lighter alternative.
Mastan is experimental. It can be useful and wrong in the same conversation. It is not for emergencies or for professional medical, legal, or financial decisions. Examples and numbers shown here are rounded and anonymized.